John Greenhough, CEO

John is an accomplished economist, strategist, and entrepreneur.  With a degree in Economics and a Masters in market strategy, he has been fascinated with business approaches since his early career.  Keeping a keen eye on numbers he has a unique talent in combining left- and right-brain thinking to create solutions to customer and market challenges as well as uncovering hidden business opportunities.  He is a specialist in customer economics and market strategy, and past chair of the world’s largest professional marketing organisation.

Dr Paul Fifield, Chairman

Paul is a strategist, writer and teacher. He has a MBA & PhD from Cranfield School of Management and has devoted his career (and life) to being a rare breed: a business academic. Alongside working with major organisations, his recent academic posts include a visiting Professor at Southampton University School of Management and Paris’ College des Ingénieurs and a Visiting Lecturer at the University of Bath. He is passionate about the idea that unconventional thinking has a great tradition of success.


Michelle Render, General Manager & Client Services

With a first degree in European Marketing & post-graduate Diplomas in Market Research (by MRS) & Marketing (by CIM), Michelle is a board level professional with expertise in strategic direction, professional Marketing, new business development, building strategic partnerships, account management & customer service, where there is always a focus on clients & strategic thinking with practical implementation.

Being a well-recognised personality within the business community & playing a pivotal part in a growing business, Michelle has sound commercial expertise & a large network of local, regional & national contacts at senior level. Hands-on commercial experience combine well with strategic vision to provide a range of transferable skills. In addition to private sector experience, involvement with the education sector & charitable organisations such as Rotary, demonstrates an all-round professional marketer with broad skills & ‘can do’ attitude.

Michelle is a Chartered Marketer & a Fellow of the CIM, & is a Full Member of the MRS.


People that GreenField have worked with to date include: