At the core of managing and increasing the value of customers as an asset is the idea of creating win-win-win solutions. That means that no longer do the objectives of increasing value to the customer, satisfaction to employers and profit to the business need to compete with one another. Instead, not only can everyone win, there is an opportunity to win much bigger and better.
Why does this matter? It matters because, not only can applying this thinking bring big rewards and competitive advantage to individual organisations, it can collectively stimulate extra economic growth and productivity and even offer a positive new vision for capitalism itself. That’s quite a prize! We could be at the cusp of a transformational opportunity in management thinking and business capability.
That’s why we are keen to help champion this business cause. It would be good to collaborate with people and organisations who are open to new thinking and can see the potential here, to share our work to date, to develop and refine how this thinking can be put into practice and demonstrate the impact it can make.
We’d like you to be part of the team. Let’s show what’s possible!